Every dominant search engine uses what are known as "Backlinks" as a huge part of their judgement of a site's rankings. Backlinks are, basically, a link from another website which points to your site and to make things easy, the more backlinks you can get the higher in the search engine results you will be.
Doesn't that sound like a snap? Find more backlinks and improve your rankings and traffic. You may easily pay thousands hiring a Toronto search engine optimization company to get the job done. Now comes the hard part for many which is how and where to find those links. You can get large amounts of backlinks in just a few easy ways so let's review them.
We all know that to the major search engines content is king. There are couple of reasons for this. For one your site has to have content for visitors to view and search engines crawl. Second other sites need content for the same reasons. These other sites are who you are going to zero in on. They need content so let them have it.
Write an article on a topic that is closely related to your site's theme. It needs to be no shorter than five hundred words but you can go as high as 1000 words. Inserting your site's keywords is good but only if it does not interrupt the flow of your article. At the end of the day what you are trying to do is to put together quality information.
Now you will be giving this article away for free, but with a stipulation. Submit it to an article directory such as Article Dashboard for free. An article directory serve two functions. They will distribute or give permission for others to download your content and posture it on their own site and they permit you to include a resource box at the bottom of your article. They post your content on the site but as well enable others to post that content on their own sites and more importantly give permission for the content creator to put a link back to their site in a section called the Resource Box.
Inside this resource box you are adding a brief bio about yourself. That's nice, however what you are really looking for is to add a link to your site. So every time another site posts your article they are also be posting your website's link.
Don't just add your article to one or two directories. Submit it to as many different places which will allow you to leverage your efforts. If you post your content to only twenty article directories you will have twenty backlinks to your site. This number can be amplified if every directory syndicates your article at least 5 times to 100 links pointing to your site. All this can be a great step forward for getting page one placement in niches like real estate. A little more work could be required, however, if you need a more comprehensive real estate search engine optimization strategy.
There are sites that can further increase your article's exposure by converting it into a podcast. To do this you can either record yourself reading your article or use a service like Odiogo.com that can convert the text into speech record your own reading of it but the simplest way is to use a free text to speech service such as Odiogo. These require that your article be put on a blog like WordPress or Blogger.com. This is easy and you can have a blog up and on-line in a few minutes.
Not only can these steps help to create a huge amount of backlinks with the least amount of work but your content will drive targeted visitors to your site and increase your search engine rankings. In a short period of time you can be one page one of the search engines in your niche.
Stefan Hyross is an seo expert and owner of the Toronto search engine optimization firm WebClimb. Feel free to visit the website for more information on how to implement a real estate search engine optimization strategy to suit you.
Article Source: http://EzineArticles.com/?expert=Stefan_Hyross
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