Friday, May 29, 2009

The Single Biggest Secret to Getting the Best Keywords

The reality is you can focus your search engine marketing around literally thousands of keywords for any market that you go into. That is why I want to show you exactly how to find the best keywords really fast!

Strategy #1:

Use the keywords that your site is already getting searches for. Meaning, start working aggressively to get traffic from the keywords that people are already finding you on. You can find these results in your log files.

It may sound simple but here is the secret - Google thinks your site is relevant to the keywords your already getting traffic on. So your job then is to exploit those keywords to a greater degree and get higher rankings on those keywords.

Strategy #2:

Focus on the keywords that you know directly relate to someone buying your product or service. So if you're in the dog training market, then don't try and get traffic from the term "dog". That is way to broad. You want to think about going after a term like "Dog training for obedience" or something like that.

The reason is very powerful - You only need a fraction of the traffic compared to the big keyword to make the exact same amount of money!

Why?

That long keyword is directly related to what your product or service is offering so it is way more targeted and you don't have to work as hard to sell the person on buying from you! Where as with the keyword "dog", your going to have to work harder cause you have no idea what they are looking for.

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Article Source: http://EzineArticles.com/?expert=Jason_Nyback

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