Internal Navigation of a Website

Don't have page rank for website internal pages?

If the internal pages in your website do not have Page Rank, this implies that these pages are not able to receive any vote from the home page. The fact is that PR 3 of the home page can pass PR 2 to ten sub pages if all sub pages are linked to home page in same the manner and amount. The exception lies in JavaScript and Flash based navigational structures which are not able to pass parameters (PR, Trust Rank) to the target pages.
Then where the real problem is?

The answer is internal navigation of your website.

If you are facing the same problem of low or non existence page rank, then one of the main factors where your website is lacking is its correct navigational structure. Most of the SEO businesses do not give too much importance to the navigational structure of a website and are so busy in off page optimization techniques.

Internal navigation of Websites is as much as important as cross domain reference and actual content presented to a site.

The main factors to accomplish the internal navigation of a website are:
a. Category specific options presented to the users.
b. links used to create menus of items presented to the users.

To facilitate better navigational structure of a website, make the sequential arrangement of links according to Importance, Important links at the top. In case two or more links have the same relevance, keep them at the same level of link hierarchy. Make the most relevant pages accessible from all sections. Limit the navigational structure of the website to the main areas. To keep the results of searched query in a balanced format, Anchor text should be less competitive term with respect to the words targeted on the present page otherwise they may trigger anchor text related filters.

Image links are able to pass certain parameter to the target pages but less than Anchor text links. Alt tag of the image links is one of the factors for boosting the navigational structure of a website. Make proper use of H tags on the Webpages. Broadest possible description of the topic should be covered on the main page and description should go narrower with each addition in navigational structure.

Significant lower and non existent page rank for an important page may indicate the problem of using non standard technology.

We are the team of SEO experts having expertise for working on SEO projects. For any kind of SEO Services, you can contact us. We will provide you with free analysis report of your Website before optimization.

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